Recently, Google
announced that due to some major security concerns, it will shut down the
customer category of Google+ for the upcoming 10 months. This decision came
after the case of previously undisclosed security defect that revealed the
profile data of many users which were said to be remedied in the month of March
this year. Not only Google, but there are plenty of reputed companies as well
which are facing this problem of the cyber threat. So, the question arises –
How to make sure that the data of your users remain protected from any
unpredictable online danger? Moreover, you should make sure that the privacy
policy of your website is clearly able to describe the utilization of the
customer data so as to confirm the transparency factor.
Right now, Google+ has
“little engagement and usage” and more than 80% of its user sessions do not
last more than 3 seconds which is why it is planning to stop the operation for
some time. Nonetheless, this service will still be in service for the
enterprise consumers who use Google+ for facilitating the conversation among
their co-workers. Now, the main focus of Google is to promote a corporate
social environment which is absolutely secured from any threat. It is very
important for ensuring proper protection of users’ data so that they can fully
rely upon the services of your website. Furthermore, Google is actually very
concerned about the data protection of its users and that is why it has also
decided to make some necessary amendments to the privacy policies of other
Google services as well. The developers will no longer have the liberty to
receive the call log and the SMS permissions on the android devices which is a
rather firm step towards creating a safe corporate network.
One of the most
important and well-known services of Google, Gmail has also undergone some
significant changes for safeguarding the data of its users. For example, its
privacy policy will be modified for improving the services and which will
ultimately limit the applications and their access to the user data. It is
vital for an established and well-known company like Google to maintain its
reputation in the market or else it will adversely affect its image among
consumers.
There are many reasons
that explain how these major changes in the privacy policies of some Google
services will change the perspective of their customers for better –
1. The consumers will start trusting the
services of Google more firmly as they believe that it is taking some
significant steps in the direction of customer security.
2. Google will be able
to generate more goodwill among it's existing as well as the potential clients
which is beneficial for its proper growth.
3. There will be some
major important modifications in the privacy policy of Google which will help
in including a few more guidelines regarding the security of users’ data.
4. There is no doubt that
it will help Google in creating more leads as well since people will not
hesitate to rely on its services which is a good sign for the company.
One of the major
reasons why even a reputed and well-established company like Google is so
concerned about ensuring the safety of their users’ data is because it has
become an important issue in today’s era. The fact that Google has decided to
shut down its 7-year-old service because the data of its users is in danger is
enough to tell the seriousness of this situation. Earlier, Google was unable to
find out the number of users who got affected by this security breach but the
approximation was that more than 4,50,000 accounts of Google+ users were
affected.
As of now, Google is
aiming to provide their consumers with a better and protected social network so
that they feel safe while using its services. Another major change will be that
in spite of showing all permissions needed in the single screen, you will get
to see every requested permission one-by-one by the applications. This will
help in giving adequate knowledge to the customers of what they are giving
their permission to. So if in case, the developer has requested access to drive
documents as well as the calendar entries, then it will be your choice to decide
which will be the one to get shared.
Google understands how
important it is to retain the trust of its consumers and how it can affect its
repute which is why it is trying its best to ensure that this problem gets
resolved as fast as possible. Nowadays, there have been so many cases in which
the data profile of users is at risk and that is why consumers are so much
concerned regarding the protection of their data. This not only poses a grave
threat to the users, but the marketers are also so much worried about how to
make sure that they are absolutely away from the threat of hackers. This
security threat affects the relationship between the company and its consumers
as the customers are unsure about the safety of personal data. This is the main
reason why Google has taken such an appreciable step towards modifying its
privacy policies so that the trust of its customers remains unaffected. It is
the high time that every company should take a look at its privacy policies and
improve it for gaining better results and assuring absolute data protection of
its users.
